Holding visitors’ attention to read more content and to show more engagement is one of the main goals for any blogger. If we can keep visitors on our site with engaging content, then it is one of the reasons behind a successful blog. But, it is always frustrating to see a high bounce rate. You may even write lengthy articles and even update the site frequently. But, why do you get such a high number for your bounce rate? In simple words, why do your visitors tend to leave before they read your posts?
Even if you get more traffic to your site, you seriously need to pay attention to your blog bounce rate.
Here, we gathered 10 practical tips for you to implement on your blog to improve page views and reduce the bounce rate on your blog. Read on and see what things which you haven’t yet implemented in your blog. Maybe you need to follow all these tips to reduce the bounce rate on your blog.
1) Internal linking
It is a good practice to interlink your previous articles in any post you write. However always give links to relevant posts for the subject you write in your new post. Readers always like to see other similar posts on the same topic. That will increase reader engagement and they will spend more time on your blog by reading a few different posts.
Internal linking will boost your SEO and your page views while decreasing the bounce rate. However, keep in mind to interlink your previous posts with the correct anchor text. Instead of linking to a previous post with anchor text ‘read here’ or ‘click here,’ try to show a keyword phrase on your post. That will give your reader some idea about the topic you are linking to and that will promote them to click and read that post.
Sometimes it is difficult to add internal links manually to the post you write. You need to go through previous posts and get the links for your new posts. Instead, you can easily automate your internal links with plugins like SEO smart links.
2) Break up lengthy posts into a series.
Do you like to read lengthy posts with lot of text? When you write a post, think of it from a reader’s point of view. If it is too long, then break up it into a series of posts. Most of the visitors come to your blog to read the exact information they are looking for. Instead of reading word by word or line by line, they tend to scan the post first. If they feel it is a relevant post, they will stay and read. If not, mostly they’ll hit the ‘back’ button and leave your blog.
What you can do?
- Make your posts easy to read and easy to scan.
- Break it into different points with sub-headings.
- If the article is too long, create another post and create a link to that post from the main article.
You can also create a series of posts using your archived posts. This can be a list post or guide post about a same main topic. By doing so, your readers will stay on your blog reading a whole set of posts and you will get more page views and engagement!
3) Feature popular/recent posts within your sidebar or at the bottom of the posts
You have a sidebar. Utilize it to the maximum. Show your recent posts in side bar. You can also feature popular posts with images or without images. These links grab the eyes of your readers and they will click on them. The end result is more page views and reduced bounce rate!
4) Use content recommendation and related content plugins/widgets.
Show related posts or content recommendation after each posts. Usually, after reading a post, visitors like to read a similar post on the same topic. If they like what you have written, they may want to browse your site for a few other posts. Therefore, it is a good strategy to recommend a few posts after each blog post.
Instead of showing text links, it is best to show similar posts with thumbnails. It is obvious; this is not an easy task if we try to do it manually.
Instead you can use a widget which shows related posts after each of your posts. You can easily install a related content widget with Limk.com even if you use Blogspot, Tumblr or WordPress. In just few clicks, your blog is ready to show more posts to your visitors and to keep them engaging in your blog! To see an example go to at the end of this blog post.
5) Make your blog load faster.
Think about yourself as a reader. When you visit a blog and if it doesn’t load fast, what do you do? Are you going to stay till it loads or are you going to hit the back button?
It is same for your readers too. When they visit your blog, if it loads slowly, they won’t stay. This action will increase your bounce rate with lower engagement. So it is important to consider the speed of your site. Usually 40% of people will abandon a site if it takes longer than 3 seconds to load.
As a solution, you can install the w3 total cache plugin to improve your site’s speed.
6) Use broad categories and search keywords (just like tags) in your article page
You can use different categories for your posts. By having more categories, there is a greater chance to get more views from different category pages. This will enhance your page views and of course, get you a reduced bounce rate. Always try to think of search keywords and use those as your categories.
7) Use compelling images in your post and link them to your relevant articles.
Here is another great tactic to use when you write a blog post. Use compelling images in your blog post and link them to your relevant articles. This will improve both your internal linking and also more gets engagement from the users.
8) Write quality content
Well, this is one of the most important tips which all of the bloggers should follow. If you don’t provide great content, then whatever other tips and tricks you follow to keep your visitors are of no use.
As said, content is the king. If you write quality and valuable content, then even without any other strategies, readers will explore your other posts. This is simply because they are attracted to your writing and the information you provide. Therefore, focus on your writing. Always write great content. This will not only reduce your bounce rate, but will also improve your social shares.
9) Use excerpts on front page and categories.
Instead of showing the whole post on your blog, use the excerpts on the front page and categories. Use a nice introduction for your post. Then your readers always have urge to ‘read more’ of your post making them stay with your blog rather than hitting that back button.
10) Give links to your new posts from your most popular posts
This is another great way to improve your page views and to reduce the bounce rate. Find your all-time popular posts. These posts get more traffic and engagement. What you have to do is, edit these posts by adding links to your new posts which are relevant to the topic of the popular post.
By doing so, you can attract visitors to read your other posts. This is also a great way to increase page authority of your newly published blog posts.
Above are 10 tips for you to implement in your blogs to reduce the bounce rate. As a visual reference here is an infographic about these tips. Do you follow any of these tips in your blog?