Firms are often getting their hiring priorities wrong. Here are 6 people you need to form your content marketing team and the roles and responsibilities they play.
There are six different types of people whom you will definitely need to build your content marketing team
Content marketing seems to be the perfect combination between the two, but they are fundamentally different. If you wish to convey effective content marketing, you have to learn the differences and think like a publisher.
Marketers often pursue short-term goals, such as increasing sales by 23% next quarter, or raising web traffic by 35% within the six months’ time.
9 out of 10 marketers place content marketing as the top priority in reaching their consumers. Yet interestingly, one-third of the marketers do no have a strategy to guide them. To emerge from all the marketing noise, you have got to do the “Content Marketing” right.
According to a study by Salesforce, 77% of the buyers are now requesting content at each stage of their research. They predicted that in marketers be starting to create content specifically for each stage of their funnel.What is then surprising, is that one-third of the marketers do not have a strategy to guide them. Without a sound content strategy, your content will get lost in the clutter. Read More…
Can’t quite seem to gather the attention your cleverly-crafted content deserves? Here are five reasons why your awesome content is not being shared by your readers.
People share emotionally charged content – and positive emotions tend to fare better than negative ones; such as humor, amazement, interest. You have to consider the emotional factors affecting virality – speed of emotional activation, level of interest and content length.
All content posted online have their expiry dates. Your fans are more likely to be interested in a piece of news posted 5 minutes compared to another posted 22 hours ago. When you post actually makes a difference. A study on Twitter reveals that users are more likely to be on Twitter when they are commuting.
