Videos and Photos = Storytelling Gold
By all indications, telling the story of a brand is best accomplished with using photos and videos. Of all possible brand story-telling strategies used on Facebook by the top 10 brands, the most engagement comes as a result of videos and photos. Text updates are not as well liked as photos. In fact, pictures are liked twice as often as text messages. Videos enjoy 12 times more shares than text and links put together. In a world with heavy social media emphasis, photos and videos are gold.
To illustrate this point, Facebook is shown to have reached about 100 million users in four years; while the photo-rich site known as Instagram is on pace to outdistance that reach. 100 million users are taking social action on videos on a weekly basis.